Why Consumer Behavior Should Always Be Your #1 Priority in Marketing | Scott Greer, Director of Marketing at DoTerra International
Description
In this episode, I sit down with Scott Greer, who started his entrepreneurship and marketing journey selling video game controllers. Since then, he has started 4 other businesses and now is the Director of Marketing at DoTerra International. Scott has created wild success for himself by diving in deep and understanding the needs of his customers at a level that most marketers don’t.
You will learn Scott’s techniques and strategies to unfold customers' needs, emotions, internal wants, and other critical information that will make your marketing easier and more effective. Scott will unveil how he uses consumer behavior to drive all actions within the DoTerra marketing department, and how you can too in your organization. This episode will set a foundation for every marketing position you’ll face in your career.
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